UKC

The Scarpa Manta has been an icon for over three decades. As a multi award winning model in various generations it has represented the "benchmark" in 4 season Mountain boots. Evolving over many generations, the new Manta Tech represents the 7th incarnation in a long line of market leading equity!

Who wrote this, "incarnation in a long line of market leading equity!" let's hope this was a cut-n-paste from a business bullshit generator and not the work of an actual "writer"...

They look nice boots and are still grey like back in 1991 when I first saw people wearing them, but yeah - WTF? Is there anyway in which that sentence makes any sense? Isn't equity in that sense just the value of a company as expressed by shares sold? Leaving the boots aside - can you have "market leading equity" in any sense? One of the business-y types here might be able to explain if some business people use that term in a way that I at least don't understand at all.

Think it might be auto translate.