In reply to BnB: I agree with you, but unfortunately, it is not that easy. People have their own predefined ideas about what is worth doing or not. To a lot of people Mont Blanc is more appealing than most of European summits for example.
I'll try some subtle propaganda to wedge the idea in his inferior brain though.
In other words if you try to have a fan of Masterchef to watch QI, he might end up watching Grand Designs.
Thanks all for the great ideas, if it is not useful for him, it is certainly for me.