In reply to Martin W:
I read this:
"I received an email which appeared to confirm an order that I had placed with a company"
which seemed to say the email was confirmation of the order
from the retailer.
And replied to this:
"What company sends a follow up email to confirm a purchase?"
which reads the same to me.
"and a link to a website to confirm my purchase".
I also read that as meaning the same. But it could also be read as meaning 'please confirm your order'.
Confirm: tricky word which can apply to both parties of a transaction...
Post edited at 16:20