In reply to Shaun mcmurrough:
It seems that the authorities in Verbier failed miserably to organise and control social distancing in ski lift queues https://planetski.eu/2020/12/06/huge-queues-for-verbier-lift/
So Brits running away from quarantine is only part of the story. The Swiss criticising the Brits for their behaviour is looking more and more like a a case of a pot calling the kettle black.
It's all motivated by a mixture of money, greed and selfishness on both sides. Why were the Brits ignoring advice and rules not to travel!? Apparently the Swiss are fining those who fled SF 10,000 (Approximately £9,000) each. Serves them right, but I don't know how they will enforce the fines? I suppose non payment would result in a future ban on entering the country? Or even blacklisting them from ski resorts in other countries?