In reply to The Lemming:
I think piss taking is an excellent idea.
I'm an inadequate young man who fancies being a martyr. Do I want to be associated with:
A. A universally feared organisation whose steely-eyed dealers of death strike terror into the unbelievers.
B. A bunch of shouty, beardy, numpties who couln't organise whatever the islamist version of a piss up in a brewery is.
Which of those images would make me want to jump on the jihad wagon?