In reply to paul mitchell:
> I thought the point of UKC,from the proprietor's viewpoint,was to sell advertising and products and services? If people come to the site to see what is being posted,then surely that will make you money?Is not the space for new posts infinite?
The point of UKC is to create a great climbing information site with news, reviews and articles that inspires people to go climbing and record what they have climbed. In order to pay for it we offer advertising to our readership to companies (no products and services unless you include Rockfax books but they are presented as an advertiser).
Increasing the readership is an asset to us when we approach advertisers but we don't gain any money directly by a UKC user's presence. ie. viewing a page doesn't add some magical click to a grand totaliser machine that adds it all up and spits out a bill to the relevant advertiser at the end of the month.
Having 85,000 registered users is a good thing for us. 86,000 would be even better but initially it would just be a cost (small) in extra bandwidth - we need to sell the numbers to convert it into revenue.
As an aside - there are plenty of advertising systems that do pay per view/click but I think most readers will be well aware of the sort of advertising these display and the reasons that we reject them on a weekly basis. It would make our advertising work easier but it would probably destroy the appeal of the site for most readers.
You are correct in that we could allow anything and everything to be posted on the forums, it isn't a question of space. However unmoderated forums rapidly become unpleasant spaces where no-one wants to spend any time. To achieve this we have rules on the forums one of which is that we discourage threads started with just a single link going elsewhere. I gave the reasons why in my reply above.
Alan