/ European Marketing Co-ordinator at Osprey

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Osprey Packs Europe on 06 Sep 2013 -
Osprey Packs are recruiting a European Marketing Co-ordinator, based in Poole, Dorset.

Job Description

Co-ordinating/supporting marketing activity throughout Europe, including:-
• Working with retail partners, agents and distributors to create marketing opportunities
• Liaising with Regional Sales Manager to plan and manage the allocation of marketing spend with retailer co-operations
• Executing Marketing campaigns and analysing results/return-on-investment

• Specialist PR in-house (both within and outside the UK)
• Providing support to external PR agencies (both within and outside the UK)
• Collecting and organising PR clippings and folders and updating the sales team
• Co-ordinating marketing samples
• Sending products out for photoshoots, testing etc
• Supplying images, products and copy within deadlines to:-
* Journalist contacts
* Customers with mail order catalogues/web

• Maintain and develop CRM
• Run digital multi-channel campaigns including utilising PPC, SEO

• Planning and co-ordinating seasonal advertising
• Researching and negotiating rates with magazines and other mediums for advertising

Marketing materials
• Researching POP opportunities as they arise
• Supplying stores with:-• Marketing materials
• POS material

• Keeping product image folders populated with current product
• Organising:-• Location photo and video shoots and managing photographers
• Local printing schedules within sales timelines

• Allocating the correct quantity of workbook to each territory

• Buying on-line links and landing pages throughout Europe
• Updating social media

• Maintaining magazine subscriptions and circulating, including bike and outdoor publications
• Raising orders for product giveaways
• Keeping the European dealer list up to date, including online

• Organising sponsorship of athletes and maintaining contracts, bios, product, website & social media updates
• Processing sponsorship and charity requests
• Managing sponsorship and charity requests

Tradeshows, sales and product meetings, events and travel, including
• Travelling both within the UK and outside the UK
• Assisting with organisation and administration of tradeshows within budgets
• Assisting with organisation and administration of yearly EU sales meeting within budget
• Attending trade shows, sales meetings and product meetings
• Assisting with the organisation of events and event management and attending events
• Organising and preparing the tour bus before events using check lists

Trademark maintenance, including
• Keeping records of trademark use, scanning records of trademark use and maintaining library of trademark evidence in a logical easily referenced format

Technical support, including
• Maintaining an up to date, current and detailed knowledge of the entire Osprey line
• Providing product support to:
• Consumers by phone or e-mail
• Retail stores and buyers
• Customer service
• Warranty process

• Advising all of the above on pack features, function and fitting

Other office duties as required

Desired Skills & Experience

Required: PR/Marketing Qualification

Desirable: Second European language

Company Description
California 1974. Osprey was born at the seat of a single sewing machine with a head full of ideas and a desire to design & build innovative backpacks to the highest standards.
Since those humble beginnings Osprey has built a worldwide reputation and distribution network that holds true to those founding principles.
Osprey Europe was established in the UK in 2003 to handle supply of Osprey products to the European market and to increase its recognition as an industry leader.

Please contact Gary Smith, European Marketing Manager with your CV

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