In reply to jl100:
Some climbers who operate at the cutting edge do get sponsored. Some climb full time the majority don't, they have other jobs.
There's a lot of misunderstanding about what sponsorship is. Most 'sponsored' climbers do not get money to climb but have a gear allowance from a company.
They are given gear each year and in return they must fly the flag for that company by publicising their significant ascents. These ascents are sometimes reported in the climbing media both web (UKC) and print (Climb and Climber).
In these news reports, often the company who sponsors the climber is mentioned, we started this as standard about 4 years ago. Also if there are pictures of the ascent the companies gear and logo is often shown.
http://www.ukclimbing.com/news/item.php?id=51265
Some climbing companies give the climber a photo incentive deal, a small amount of money if their gear/logo appears in the photos. The company will also expect feedback on the gear so that they can develop it.
The bottom line for the sponsored climber is for them to help the company market and sell gear.
Above the gear only sponsorship deal are various sponsor packages that may involve a financial retainer. As well as gear and perhaps a photo incentive the climber may get some money, in the UK this may range from around £500 to several thousands of pounds. For this the climber usually has to work several days a year for the company at trade shows, do shop visits, keep a climbing blog, go on photo shoots, maybe help with copy for websites and catalogues. If they are really lucky they may get an small allowance for climbing trips
I do not think there are any climbers in the UK who can earn a living by just climbing and sponsorship. If we you want to make a living as a professional climber you have to be talented, indispensable and have several ways of generating income by writing books, articles, making films, doing lecture tours, coaching and training, route setting a well as representing the climbing companies at trade shows, doing shop visits, attending gear seminars for retail staff etc
To the question: Does any media pay for news reports. No. They may pay for the photographs, that's it. The news reports are how the climber gets word out about their ascents because climbers are interested in cutting edge ascents. We are in contact with most of the UK's (and beyond) top climbers and we work with them to produce news reports.
News reports about ascents are just one part of the news at UKC. We report on many other topics that w think maybe of interest to climbers, for example conditions reports like the one on the news page today.
http://www.ukclimbing.com/news/item.php?id=51507
Top 40 posters threads, top photograph threads are autogenerated, once set up by Nick they don't really cost anything.
An online media like UKC is different than a print media. First we have far more space for content and we are accessible all the time by anyone. We not only report news, publish articles, gear reviews etc but we provide space for photographs, have a logbook for which people can log their ascents and have a forum where people can express themselves.
How is UKC funded? You'll notice their is no cover charge like there is for a magazine, but like a magazine, advertising is our main source of revenue and we pride ourselves on providing an exceptional service for climbing and outdoor companies.
http://ads.ukclimbing.com/whyukc.html
How many people work for UKC on a weekly basis...around six/seven people..about four full time jobs.
I hope this helps.
Mick