In reply to Tall Clare:
I think you're being a bit unfair on the climbing press, which has traditionally been far more wordy and less advert driven that MTB mags. I suspect that things started to change when Trail appeared - "Heres the gear you need to climb Everest" - but even so the likes of Climb are still well above MBUK, which I've always found a bit juvenile.
Only recently started reading Singletrack, but yep it does seem a bit different - recently a very interesting article on depression.
But yeah, there is more money in mountain biking, and biking generally, but in some ways it's daft. The same people who will happily spend a couple of grand on a bike will whinge about spending £7 for an evening at the climbing wall.
So why does climbing induce have such a tight-fisted mentality ?