In reply to DingBat:
Hi
Thanks for asking.
The BMC TV project is going really, really well.
The project is in two parts: the platform
http://tv.thebmc.co.uk and creating the content. The platform is about creating an inspiring home for our video content that works across all devices. This is a licensed solution called Media Tank, also used by British Swimming.
The content is a mix of skills films, events films, films exploring issues and pure inspiration. Very much like an online version of Summit magazine.
The films have been a huge success. Top films have seen 200,000+ views and many over 40,000. And their real strength is the ability to open up previously underpublicised local events, such as the WiltonFest, the Tremadog Festival, the Crag Lough clean-up, and club meets such as the Rucksack Club at Gogarth.
http://tv.thebmc.co.uk/video/rucksack-club-meet-gogarth-2014?current-channe...
http://tv.thebmc.co.uk/video/bmc-tremfest-2014?current-channel=bmc-events
http://tv.thebmc.co.uk/video/crag-lough-clean-up-festival?current-channel=b...
http://tv.thebmc.co.uk/video/bmc-wiltonfest?current-channel=bmc-events&page...
Other hits have been the short how-to clips – such as how to coil a rope:
http://tv.thebmc.co.uk/video/how-to-coil-a-rope?current-channel=skills
But that’s not the only good news. The project is almost entirely funded by Sport England as part of their digital strategy for communicating with younger people. When it comes to digital, they’re fully on top of it, and they know that publishing information these days doesn’t just mean writing a magazine article or publishing something on a website, it means social media and video. Lots of video.
Consequently, we’re really fortunate to have this project funded for the next three years, so we’re very excited to continue developing it as a resource.
We’ve got some interesting films planned for this year: our ambassadors in action, walking issues, young climbers, all the main BMC events, and have just commissioned 40 new how-to films: walking skills, bouldering skills, indoor skills and...
...a special set of films about southern sandstone.
If anyone has any suggestions for films, wants any more information or even some BMC TV stickers or t-shirts, then do get in touch with alex@thebmc.co.uk.
Post edited at 10:27