In reply to TheDrunkenBakers: I think many get too bogged down with times at first, as they do tumble when you start training, so you get a lot of positive feedback.. but many quit the sport when that stops happening, which is a pity.
The extreme example of this was a local Eryri runner/climber.. overweight smoker.. worked hard, got fitter and fitter, it was impressive, ran sub 40 eventually I think he ran 36:50 or so.. for 10k...
He then proclaimed he'd run a sub 35 by the time he was 50? The problem was, and maybe we should have said, the 10k he ran sub 37 in was 9.5k... everyone was a good 90s-2 mins up on their time.. and GPS's confirmed the course was wrongly measured..
In reality he'd hit a plateau which most people hit somewhere between 45-35 minutes depending on fitness and moderate training load..
Times no longer tumbled, he lost interest and he's not been to a race in 2 years and is unfit again.
It was a pity as he'd found the love of running but had become fixated on times and kudos from good times and not the actual running, those people soon get bored and leave the sport at that plateau.. and its such a petty.. the plateau is beatable.. just not easily.. and the problem is even staying on the ruddy thing is hard work.. so you no longer get that positive feedback from training..
I think its why trail and fell help, they remove that fixation.