In reply to Conor1:
> Surely amazon pay less per book because they buy (and sell) so many more than independent shops. There's nothing wrong with it - they sell so many more copies that presumably the publishers get similar value overall in cash margin terms. And if writers and publishers don't want people buying via amazon there's a pretty simple solution..
It is not as simple as that.
Amazon and WHSmiths discount new books that they don't have stock of to try and get people onto their site buying stuff. They actually take a minuscule margin on many books initially in order to try and establish a product in their buying list. Then the books tend to go up in price once sales grow unless they can negotiate a better margin, which they usually do.
Climbing guidebooks rarely sell in enough numbers to make this worthwhile so all that happens is the books sit there undercutting specialist retailers who have actually put the effort and resources to stock the book.
Only a very small percentage of Rockfax books go through Amazon but we do get a slightly smaller margin for each sale. I am not too worried about that though since we get the same small margin from continental European shops and a few other specialist retailers like Waterstones who stock books at retail price in their stores.
What I don't like about it is that it undercuts the specialist Outdoor Retailers and the end result of this will be that the shops may stop stocking anything but the local guidebook that they can sell enough of. It has always been a great feature of UK Outdoor shops that they often stock books for Outer Hebrides and West Penwith on the same shelves.
As for not letting Amazon or WHSmith sell the book; that too isn't as simple as it sounds. These places get their stock from massive distributors who buy from Cordee (our only real distributor). If a tiny publisher started saying to these distributors that they couldn't supply Amazon, then I am sure they'd tell them where to go and suddenly we would not be supplying Waterstones, and many other resellers across Europe who will only deal with the bigger distributors and not Cordee.
Basically we have to tolerate Amazon but gently ask people to consider buying their books from UK specialist shops and online retailers. Obviously I could undercut everyone on the Rockfax site and clean up, but we deliberately keep the price there at a level so as to allow the shops their margin. As a consequence, our online sales are not as high as they could be.
Alan