In reply to Tom_Harding:
> (In reply to TobyA) Oh come on Toby, the people who pay for the site are people like you and me looking at adverts. The companies that want to advertise negotiate a rate based on the number of hits to the website
Alan has answered Tom. But I will add my view to as I actually sit around tables with climbing companies who advertise at UKC (Alan does as well, as well as steering the UKC/Rockfax ship).
Hits is a really odd word, I rarely use it. It really doesn't mean that much. Say 'hits' at a meeting and you get puzzled looks, same with 'impressions'.
I talk in language that people can understand: readers, viewers, individuals, climbers, visits, visitors, even absolute uniques can confuse.
But anyway, it's not just about how many, but quality: how many pages a person looks at and how long they spend on UKC, and of high importance is what they are actually looking at.
We have a mix of editorial content and user-submitted content: both are very important and both cost: 6 figures annually.
That money, that pays for UKC, comes primarily from climbing companies (and in the past Rockfax). Companies promote their gear here because we all buy gear.
It's a mutually beneficial relationship between climbers, UKC and climbing outdoor companies. Climbers get great content, we get paid for doing our jobs and outdoor companies sell gear and can pay for their costs. We all benefit, but we all have costs.
Advertising at UKC isn't just about banners, they are important but are only one part of the integrated advertising and partnering that we offer.
Mick