This advert appeared in the New York Times last month, to co-incide with Thanksgiving shopping. As the next step in their Common Threads Initiative, Patagonia is asking customers to join them in a 'mutual pledge' to
Reduce, Repair, Reuse, Recycle and Reimagine Patagonia gear.
Read more at http://www.ukclimbing.com/gear/news.php?id=4290