In reply to The New NickB:
> (In reply to Robert Durran)
>
> I have just seen the advert and didn't think that much of it, but that doesn't really matter. I do own and expensive chronograph, which tells the time, but more importantly for me, it is a thing of beauty that gives me great pleasure, it is worth more than my car, but cars don't come with a 2403 mechanism.
Don't feel you have to defend owning a nice watch, the post was about the advert. I'd be surprised if any posters don't desire things of beauty, we like to believe we just require something to get from A to B, but that's seldom the case.
Nearly all our purchases are driven by emotion rather than need. We just feel the need to justify those purchases with "facts".
Me, i'd like a Submariner, just steel coloured.
Still think it's a weak advert that tries too hard in many ways.
If you ever fancy a smile or even a wee chuckle, listen to Tom Waits, "Step Right Up" a song of add slogans, ingenious!