In reply to JamButty:
They do tend to score pretty well in the reviews and I think you're right about the brand snobbery, as they're lumped in with kids bikes that get thrashed to school and back.
I've recommended them in the past to a few people and if you can get over the image and weight, I think they're actually pretty good as a springboard to a better bike.
They used to be made for Halfords by Saracen, but I think that changed some years ago - correct me if I'm wrong.