In reply to tlm:
> (In reply to winhill)
> [So in effect creaming off the high spenders and for a much more modest investment.]
>
> Are regular climbers really the 'high spenders'??? People pay loads for kids clubs, or for an introduction to climbing - those uses of the wall that have a bit of added value. Most climbers I know are really tight, and come the light days with no rain will just abandon the wall for free, outdoor climbing....
I don't know how it breaks down for different walls, but if I was running a wall I'd like lots of regular customers who took advantage of the annual pass, to save cash. That way I could sit back and watch the money grow in my bank account, rather than face a monthly marketing drive to keep the irregular newcomers coming in, not knowing from month to month how much money was coming in.
It's the pareto thing, 80% of your income comes from 20% of your customers but 80% of your time is spent chasing the other 20% of your income.
Someone mentioned the irregular types further up, the kids, the corporates etc but I'm sure bouldering centres rely on a lot less of this as most of those activities presume some rope work usually.
Whether the NIBAS when it starts will change all that I don't know.