In reply to Philip:
> I think you would feel more aggrieved if you'd bought it >from them, thinking they were cheaper than somewhere >elsewhere that had included VAT in their price.
Now that's the thing..... Google Play are showing a price of £49.99 but doesn't say anything about VAT. The individual magazines DO include VAT but they are about 20 pence more expensive than Zinio per issue price.
Normally a magazine sub has a good discount over the newsagents price but my Zinio sub saves only 15p per issue. That's fine to a point as I don't want paper but wonder out of interest what the print sub price is.
This all seemed such a good idea this morning!