In reply to iksander:
> (In reply to Roberttaylor)
>
> I suspect that a lot of the clothes we can't get in the UK are down to restrictive licensing by the fabric manuafturers (Gore, Malden and Schoeller) that "protect margins in developed markets" eg we get gouged while they subsidise market share in growing/ more competitive markets.
i work with this element a lot and thats part of it - different places have different local and regional licensing.
but much is also simply down to extensive market research and the risk of selling quantities that may not be worth it.
consider that most fabrics from gore, polartec, pertex etc come in minimum volume of +20,000m which equates to about 10,000 jackets or trousers - in a single colour...
maybe 10 climbers in scotland would like orange and magenta salopettes - but when most dont, especially in a design thats less popular (salopettes), its a difficult equation unless the company already has the market secured.
sometimes the reason obscure foreign companies are not found markets like the UK is that its not viable to enter them due to the expense of changing design specs, sizings and the materials used. like anything, its always on top of direct research.
ternua and monture from europe are good examples - they make a lot of body-hugging stuff in odd fabrics that whilst big around the alps isnt popular amongst brits.
likewise with textiles; some of the well known fabrics come in dozens of variations, but local markets are only receptive to a selection (ie buffalo doesnt sell elsewhere any more than some of the new polartec stuff does in the UK).
then theres the market research itself - as gear-nerdy as climbers thing they are, getting decent feedback from the sector as a whole is like squeezing blood from a stone. maybe the top 10% know what they want, but most consumers of the gear in question dont (often because they are not the intended market).
its a hard equation when many users want what leo houlding wore in the asgard project, even tho that stuff is expensive and specialized and most users will never really need it. the cost of shelf space doesnt add up.
and then yet another factor is that for many prime producers of both materials and products, climbers/trekkers etc are just not that big a sector in either demand or influence. 100 climbers wanting the latest baselayers at $150 each is one thing - 10,000 marines wanting it in a format that bypasses the retail factor is another. plus its all in the one colour!
like coffee, cars, heroin or womens shoes, climbing gear is just traded goods, subject to the same financial elements. to get exotic quality there needs to be both demand and security, and if those who want it dont put their hands up the providers wont move on it. when a jacket costs $500 its a mistake too expensive for many to risk (even if its a $700 jacket offset on the costs by flogging t-shirts and baseball caps to yobbos).
rant over.