In reply to ColdWill:
the diffference will be in moisture. highloft is great, but get it wet and it takes waaaay longer to dry, compromising insulation. alpha, a bit like primaloft, is barely affected by water, but where primaloft is actually water repellant (an 80g layer has a HH of about 14,000, maybe more), alpha has a HH of 0.
in most cases alpha will come with a proprietry inner facing thats a soft mesh so it can breath optimally. what goes on the outside is a big deal. so far ive worn it with various pertexs, neoshall and powershield on the outside and its quite different for each.
the key to alpha i think is its ability to reduce the layers around it. ive worn it over scando fetish mesh as a base, with nothing else. before that would have been a regular base, a thin primaloft mid (or fleece if we go back that far), then a wind or heavier shell.
when properly vented (as pointed out above), alpha either dumps heat so fast - or doesnt accumulate it initially - it has a very broad spectrum of use.