In reply to Bruce Hooker:
> (In reply to Eric9Points)
>
... I just remember the golliwogs in jam jars, but quite what they had to do with jam escapes me. I seem to remember you had to collect them and stick them in a book to get some kind of present.
>
I posted a link earlier that had this :-
The history of Golly
This was taken from 1980/1990s Robertson's brooch marketing leaflets. The history disappeared in the late 1990s only to reappear on the Silver Millennium Golly 2000 certificate in April 2000.
James Robertson & Sons the preserve manufacturer founded in 1864, introduced the Golly as a trade mark at the turn of the century.
It was in America, just before the First World War that John Robertson (son of James Robertson) first saw the Golly doll. Whilst on a visit to the backwoods of North America he noticed many young children playing with little black rag dolls with white eyes, made from their mothers discarded black skirts and white blouses.
John Robertson was so intrigued by the popularity of the "Golly" (the name being the children's interpretation of Dolly) that he thought it would make an ideal mascot and trademark for the Robertson's range of products. The idea of a Golly trade mark was accepted by the Company and the Golly was first shown on Robertson literature in 1910, on items such as labels and price lists. Its appeal became so great that the enamel Golly brooches were introduced. The first brooch to be produced was the Golly Golfer in 1928.
In 1939 the scheme was discontinued as the metal was needed for the war effort, but by 1946 the Golly was back again. The Golly pendant was with chains was introduced by popular demand in 1956 and soon after, the design of all Gollies changed from the old Golly with "pop eyes" to the present day Golly with eyes looking to the left. The words "Golden Shred" were removed from his waistcoat, his legs straightened and smile broadened.
Over 20 million Gollies have been sent out!