In reply to richprideaux:
> Depending on how much infrastructure they are going to put in place, the direct event costs could include:
> - Timing Systems/Equipment
> - Entry/registration system costs
> - Safety Teams (Medics etc as well as marshals)
> - Athlete entry costs (Tshirts, Medals/Mugs, food etc)
> - Signage
> - Land-use costs (You normally have to pay somebody somewhere)
> - Recce costs
> Then there are the usual costs of the business, website, advertising, etc. There is money to be made in the events world, but generally not through races of this type.
Maybe, maybe not. But the organiser has other races in their portfolio so things like chip costs will be spread out (assuming they have their own stock). This would go for entry systems - I suspect it'll be farmed out to SportIdent.
> This race cannot be a commercial winner (unless there is something going on unheard of in these kind of events) and the interest will be high.
> 'Marshals' wouldn't be sufficient in providing safety cover for this kind of event either. You would need paid, professionals with higher medical/first aid training and equipped with radios etc. With anything less you will not only find your insurer not paying out but potentially a criminal prosecution for the Race and Safety Directors. Signing a waiver before you run wouldn't cover it, as you could reasonably expect a race of this type to have a safety and support structure appropriate to the terrain etc.
You'd think so but it's not always the case I suspect. I'm constantly asked to help out on these type of events, being in the game so to speak - but I'm not doing it for free as is often asked of me. They must be doing something to make some money for them to be advertising a full time marketing person at £16-18k, so they are making fair money.
> The race is a weird one, and I will be interested to see where it goes.
Round some hills?
Not my bag but good luck if it is.