In reply to tmawer:
Quite interested in the replies to this. I used to have BT Vision and paid on demand for new movies - they'd have them on DVD release day for £4.
I now have Netflix, which is okay if you just need something in the background while ironing (just watched an old 8 of 10 cats), or want to see House of Cards (excellent) or Breaking Bad (okay). But I miss getting good films. Netflix has a lot of dross (direct to DVD, and 3rd/4th sequel type movies).
Amazon Prime doesn't seem much better (I've had a couple of trials).
I've been tempted to try Sky Store or NOW, but not got around to setting it up.