In reply to Lion Bakes:
But he wants English commentary.
To the OP.
A proxy service is essentially a way of masking your real ID (IP address) & location and appearing to the ITV website that you are located in the UK.
There are plenty of free services out there, but there are questions about their security (i.e. your transactions over the network could be intercepted) you could use carefully, but as you are technophobic:
Alternatively paid for services are generally considered safe. an example (that I don't use) is
https://www.privateinternetaccess.com
It's only a couple of quid a month and is recommended by Wired magazine
HTH