After listening to the compelling arguments from b-focused and Thinkfarm, it is indisputably clear that the BMC requires a name change.
As I understand, the current proposal of 'Climb Britain' has met with divided opinions. I therefore think we should open the floor to alternative suggestions:
i) The Royal Society for the Protection of Bouldering (RSPCB)
ii) Department of Young, Old and New Mountaineers (DYNO Mountaineers)
iii) The Chuffing Club
iv) Trad is Rad and other activities
v) Team Psyche
Please feel free to add to the list, to be proposed at the next BMC EGM.