Ok, so a little back story to why I came across this. I shoot in handgun competitions and subsequently am in a facebook group for our club where we organize training etc. Because of this Facebook now believes I should also be the target of adverts from firearms manufactures.
But today an advert pops up with a pretty chick, looking rather sporty which when clicked links to this page:
https://www.defendyourlegacy.com/
Out of curiosity and mainly in the cute girl, I had a mooch and was just utterly astounded at the levels of cringeworthy, cliche, bollocks that is used to advertise guns to the american public. You would think they are aiming their adverts at some special kind of moron, but in reality it's intended to go to the average person.
Try and get through one of the videos without rolling your eyes and laughing in disbelief. The profiles are also hilarious.
But what really made my head spin was how uncanny the style of adverts are to ones we see in climbing, but instead of advertising new shoes or something, the page, the text and the videos are essentially advertising everyone should have the will to kill. And not only that, be completely prepared for it at all times.... By doing cross-fit?
This stuff is just completely bonkers. What the f*ck kind of world do they live in?