In reply to neil0968:
I'll vary where I'll go depending on what I'm after:
Guidebooks - I'll go to Outside/ V12/ Needlesports as I like to encourage them having a stock of guidebooks covering a wide range of areas, also nice to look at a guidebook before buying it to figure out if it's useable.
Shoes/ Boots I haven't tried before - I'll find a shop which has the boot/ shoe I want to try (preferably a good range too in case the original one doesn't fit), go and try on the shoes and if they fit me buy them in the shop, if not take advice until I find something I like, if I'm not satisfied with anything the shop has I'll go elsewhere.
Shoes I've had before - Buy them from wherever's cheapest in the same size, by coincidence the same shop I originally tried them on in as they seem to be the only place in the UK which still stock Moccasyms.
Shiny bits - Look at the website for a few independents (as for guidebooks plus a few others), or just go to a convenient gear shop, V12 and Dick's Climbing seem to get most of this business from me for some reason.
Ropes - Needlesports or Begfreunde as both do good prices as I don't need the advice about ropes and they deteriorate slowly.
Clothes - Rab Factory shop/ sportspursuit, I seem to put holes in things quickly and do repair them but I know that I will get a reliably good price from these two if suitable clothing is available.
Could I use my local independents more? Yes
Will I? No, they're an hour and a bit's drive away, I more regularly go somewhere close to V12/ Needlesports than Outside so use them instead.
As long as you don't actively screw over shops by going in, taking two hours of staff time trying on every shoe in the shop and then going and buying the shoe online (equally going in and trying on jackets to then buy online is also a no no) I don't really see an issue.