In reply to Bjartur i Sumarhus:
> How do we stop this? I'm not sure, but I suspect it will correct itself as serious news organisations who get trolled and exposed will then up their game to avoid more embarrassment and hopefully revert to more conventional (and harder) journalistic skills.
I'd like to agree with this, but there's an element of the horse already having bolted. Many people bypass serious news organisations, and get their news directly from unmediated social media. Jon Sopel was talking on the radio this morning about the number of Twitter followers that Donald Trump has - it's many millions, so he has the capacity to talk directly to them, with no restraint and no journalistic accountability. And as we saw from yesterday's press conference, anyone who questions him critically gets instantly excluded.
After the US election, the Guardian ran an experiment with 10 Trump supporters seeing only Clinton social media news, and vice versa, who had previously been reliant on social media newsfeeds for their knowledge of election and campaign issues. The results were scary - either people had no idea that their own exposure was so distorted and so limited, or they refused to accept (or even read) anything contrary to what they chose to believe.
Most people don't want to change their minds, or have their minds changed. Sometimes, however, minds are changed by exposure to new information. The rise of social media newsfeeds means it's much easier to avoid anything new, and much easier to stick with like-minded FB friends and groups, with no exposure to alternatives.