In reply to balmybaldwin:
But... people are typically fans of a sport. So, for me, tennis is the best thing to watch, cricket is best for a nap. I don't really want pay-per-view, I want pay-per-event or even pay-per-season-per-sport. For example, I would happily buy "all the Grand Slams" or "all the O.D.I.s"
I'm pretty sure an F1 nut would buy "all the GPs" and a soccer nut would buy "all the Premier League matches".
Bonuses would include the add-on shows, analyses and stuff - this would distinguish broadcasters.
Another thing I noted about Sky was that it had tonnes of ads. That's another thing I won't pay for. It's free or it's ad-free - I'm not paying to watch other people's marketing.