In reply to SenzuBean:
> Adidas have named their new shoe line 'White Mountaineering'. What a crap name. It just sounds gross. And the shoes are awful too.
http://www.adidas.com/us/white_mountaineering-shoesI just saw the name stencilled onto a shop window, so I suspect they're trying to go big with it. I also saw last week big queues on two days which I think were people lining up to buy them before the store opened. I just can't grasp why they would choose that name...
According to the website:
"Since 2006, Japanese label White Mountaineering has fused technical outdoor wear with street-inspired details. In partnership with adidas Originals, they reinterpret heritage styles for modern appeal"
Basically a label that sounds cool in Japan, and has nowt to do with mountaineering. In other news Superdry t-shirts aren't waterproof