In reply to Frank the Husky:
> What are the bigger issues in sexual equality? Belittling women in a male dominated sport obviously isn't one of them.
I think it's a cultural thing rather than a belittling thing.
A lot of cultures refer to men as boys and women as girls, it's a tongue in cheek meme of the international youth cult.
You get football teams called Boys, even though they're professional men in their 30s, in South America and Europe.
A similar one is Joker, in the UK+US Joker is largely negative, the oddball Joker in the pack etc but in Holland and Germany you get cars, VW campers, tents etc called Joker as if it's a positive thing. Or the Boreal Joker shoe, which I've always thought was hideously unattractive to English ears.
If you ask a group who the comedian in the group is someone might step forwards but if you ask who the Joker is it's much less likely as the Joker would be seen as a mindless prankster.
Similarly I once worked for a company that bought a Spanish IT firm called Scorpion Computers (or some such) and it sounds horrific to UK ears as a Scorpion Deal in one with a sting in the tail, ie very attractive low upfront costs but much worse costs in later years. In Spain though it went down well as an aggressive company that punches well above it's weight, they loved it.
What it's got to do with 'male domination' is a different question.