In reply to Dan Bailey - UKHillwalking.com
> Salomon don't advertise with us, but neither do Inov-8 nor Scott, both brands that feature in this review. So I'm afraid you're simply wrong there.
> No advertising revenue = no website. And of course our time and space are finite, while the number of products we could conceivably review is unmanageable. This is why the majority of products reviewed on the site are from brands who advertise with us. But not all, this shoe review being an example.
> Nobody pays for the privilege of being reviewed, but if we already have a commercial relationship with a brand then of course we are going to prioritise them when it comes to organising reviews.
> However reviews are editorial, which is independent of advertising. That distinction is vitally important to us. If reviews were just elaborate ads then you'd never read a poor one.
Cool and thanks for the explanation. Wasn't intended to be critical and fully understand the need to balance competing concerns in order to run a business. Other sports media outlets (not climbing/hiking related), from what I understood, do have some payments linked to reviews going on.