Just been chatting to my mate who has an annual membership with The Depot in Manchester, nothing untoward there however he is now having to make regular work trips to Birmingham and would like to check out the new Birmingham Depot while down there.
My mate was hoping that he could use his annual member ship to The Depot while he is in Birmingham but he tells me that this is not possible.
My mate says that he has a membership to the YMCA and that he can use any of their establishments. Isn't this the same sort of setup with other franchises/organisations like gyms such as Bannatyne where annual membership is transferable to which ever establishment you rock up to?
Seeing as The Depot is now an establishment with three locations, is it not a good idea to have membership to the company rather than the individual location?
You can only be in one place at one time and it would generate good will to loyal customers.
A fine marketing tool, to boot?
Post edited at 17:28