Having recently seen an elderly person wearing a helmet it struck me how irresponsible many old people were in not wearing helmets.
Public health England publishes figures showing that there are 255,000 falls a year by the over 65 resulting in hospital admissions. Many of these due to head injuries. This all cost the country 4.4 billion a year!
Looking at SAGA magazine its apparent that they are pushing a dangerous no helmet message with their photos showing people out there, risking it all. Maybe they should fall in line with more responsible publications in only publishing photos of people in helmets.