In reply to Andy Hardy:
Wow, I'm not sure how helpful her approach to men is, making broad generalisations about a certain gender backed up with some statistics totally lacking context, and being unclear exactly what she is implying about the older men who are apparently most likely to get into difficulties (which doesn't seem to match up with what she says about younger people inappropriately relying on a phone or inexperienced people not understanding how different conditions can be at the top of a mountain).
There are statistics showing men take greater risks than women on average, but she's not presented them properly, and instead made some vague unhelpful generalisations.
I feel like how I'd imagine a woman out in the mountains might have done 30 years ago being told by a bloke that mountains are big scary places and women tend to prefer more civilised places like the cafe.
If her aim was to convince more men to give her their business / be safer by booking onto her navigation courses then she really needs to think about phrasing. I'd be really put off booking onto any of her courses if I was one of those target men who have never learned about navigation properly.
I'm probably being a bit over-sensitive, but still, that's how I feel having just read the article.
Post edited at 20:03