In reply to VictorM:
"... anything over a 40-60 percent markdown is probably fake."
Generally, yes, but also, 'markdown from what?'- 60% off what price?
Nowadays so much gear buying is done internationally online, with significantly variable pricing, that any kind of RRP can be meaningless across currencies.
If an Arcteryx jacket here in Australia was sold at 40% discount in an Australian shop, a North American would look at that discounted price and see it as normal. If an Australian saw an Arcteryx jacket in a Vancouver retailer's website at 40% discount, in CAD, it would be so cheap as to possibly seem a scam.
So an Australian could see something very very cheap online, that is effectively 60% cheaper than they pay locally, but only 30% cheaper than the seller previously had it at in their country, so it might seem suspiciously good, but it's completely genuine.
There are also plenty of retailers selling genuine gear online that are not major names, chains or in any way 'recommended retailers' by the brands.
So if you get a combination of these things, it can sometimes be quite difficult to tell if it is actually 'too good to be true' or just the vagaries of international commerce.
I've scored some absolute bargains over the years, got things at 30-40% of what they would have cost me locally, even with shipping, because our local prices are so high.
So you really have to look at the seller, go by their brand or reputation, and judge the authenticity of the site itself - typos, lack of contact details, poor imagery or design etc - rather than just be instantly warned off by price.
Post edited at 02:23