UKC

PRESS RELEASE: adidas Outdoor and 1Climb give 100,000 kids their first climb in life

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 UKC Gear 09 May 2019
1climb Living up to the company belief that sport has the power to change lives, adidas Outdoor is proud to announce a new partnership with 1Climb, a non-profit organization co-founded by world-renowned climber Kevin Jorgeson.

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 muppetfilter 09 May 2019
In reply to UKC Gear:

Nice to see Adidas no longer abuse children in third world sweatshops to make their shoes ... I'm sure chucking a few quid at charity events makes those years of exploitation all ok.

https://www.theguardian.com/uk/2000/nov/19/jasonburke.theobserver

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 bouldery bits 12 May 2019
In reply to UKC Gear:

This does not make up for the discontinued (good) Quantum or the ruined dragon.

Deadeye 13 May 2019
In reply to UKC Gear:

They'll probably take all 100000 to Lawrencefield and set up top ropes on a bank holiday.

More seriously, I have mixed feelings - good to do something for kids (other than teach them sewing), and climbing can be life-changing (life-forming?), but will the kids get to choose?

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