In reply to Alasdair Fulton:
As a general aside to this series, it's worth mentioning that we proactively integrated its message within our recent destination guides to bouldering at Cratcliffe/Robin Hood's Stride, Llanberis Pass, Carrock Fell and Almscliff.
We didn't want go overboard within those and make them outright instructional, because the primary aim was to make them fun and watchable; however, we did want to interweave best practise within them (e.g. drying/cleaning shoes, brushing off chalk + tick marks) so that good etiquette was demonstrated throughout.
I think a balanced approach, using inspirational content such as that with instructional content such as this is key, as is venturing off UKC and onto other platforms such as YouTube and Instagram, because that way the message gets out to an entirely different audience.
I'm not saying for one minute that this will solve the problem, but I thought I'd give a bit of background into our thoughts behind how we're trying to address it.
Here's to hoping it makes a difference...