UKC

Jöttnar was born in Arctic Norway and is the creation of two former Royal Marine commandos.

Our Pro Team athletes are pioneering skiers, first ascentionists, international mountain guides, prolific winter climbers, accomplished BASE jumpers and speed flyers.   

They are at the leading edge of their sports, and on the front line of our product testing and development.

A bit too much firm jawed staring into infinity. What exactly does 'I am the captain of my soul' mean?

It's from the poem Invictus (Unconquered).

Mick

Do they only sell men's clothes?

Is it just me, or does it feel like it just 'ends', hanging and without any sort of conclusion? It's like someone's chopped the last five seconds off in an overly enthusiastic edit.

Pretty sure it's just a parody. Banged out with some old footage and some tongue-in-cheek script.

They could still, if nothing else, make the end feel audibly and visually natural. It's not a conceptual problem, it's an error of execution. Like taking an out-of-focus photo.

They really need Bear Grylls as their brand ambassador to give some credibility and authenticity.

After all, he was Akela in the SAS