In reply to UKC News:
The point is that in 1924 the British pledged to take their medals to the summit of Everest to Baron Pierre de Coubertin, who was the founding father of the modern Olympic Games. Unfortunately with the death of Mallory and Irvine on the 1924 expedition the pledge was forgotten.
Kenton discovered this story a couple of years ago, and therefore felt it was time the pledge was honoured, and what better year to do it than 2012.