In reply to Robert Durran:
>
> ....it seems a shame that the media and sponsors are making so much more of them than the "proper" climbing of Arnold on Torre Egger or Steck on The Young Spider....
I don't see it as a "shame" as such; we have the ability to select the news we want to read about. Regardless of activity, the media will always cater to the majority, they're not doing their job correctly otherwise. Even in much of the specialist climbing media, reports will be geared towards news that is easily quantifiable and quickly devoured. There are always exceptions of course, but they're few and far between.
I remember a non-climbing friend of mine asking to read my copy of "The White Spider"; he only managed the first few chapters, stating that he wasn't enjoying it as he didn't really understand the climbing language. For him, a piece of junk-food journalism on the history of the Eiger would have been preferable. Luckily, there's enough coverage out there that we can have both.