In reply to UKC News: It's an interesting one. I liked what Marko said about the media it reminded me of the old Eiger Northwand days, however I am actually on the judging panel for a local climbing award. Our award (it covers all types of climbing) was created to help bolster local climbing talent which was sorely needed, actually create competition, hopefully get some media attention so to inspire people to go climbing.
Closest to my heart it is to reward people who had selflessly given back to the climbing community through crag creation, resolving access issues, unpaid training services, hut building & maintenance.
It doesn't get publicised outside our city really.
We had an agonising decision making process this year, there can be only one and as Marko says it's a subjective process it has to be.