'Are you creative?', we asked and 53 climbers responded with a resounding yes. The brief was to design FOUR graphic adverts for any products from either La Sportiva, Petzl or Beal. Frank Bennett and Paul Cornthwaite of Lyon Equipment said,
"We are really impressed with the quality of the adverts. Judging hasn't been easy. There's some great talent out there and we appreciate the time it took for each of the 53 climbers to design their adverts."
In reply to Mick Ryan - UKClimbing.com:
I remember being really blown away with 4 animated ones (I think they may have been flash), but they don't seem to have made top 4.
I think the guy said he was a graphics student, or something like that, but I can't find the origional article anywhere