In 1985, Five Ten debuted the first Five Tennie, the original “approach shoe” with STEALTH S1 Rubber. Not satisfied with the rubber's application for difficult, technical climbs, Cole returned to the rubber laboratory and two years later, introduced STEALTH C4—now known as the benchmark of all high-friction rubbers. Cole is considered one of the great marketing minds of the outdoor industry. He brought skateboarding and music-industry sensibilities to his product design, with an imaginative, unorthodox eye to marketing that even had surf brands sitting up and taking notice. One successful ad campaign played up STEALTH's stickiness with pictures of Five Ten shoes hanging from a ceiling, peppered with flies like flypaper. Another simply said “Quit your job,” a testament to Five Ten and STEALTH's dedication to the climbing lifestyle.
STEALTH has been the rubber of choice for not only climbers and mountain bikers, but also stunt men and actors. STEALTH has enjoyed a long relationship with Hollywood, from the original Star Trek (when Captain Kirk climbed Yosemite's El Capitan), to the crew of the award-winning blockbuster, Master & Commander. The dancers, gymnasts and acrobats of Cirque du Soleil have depended on STEALTH, as has the American singer, Madonna and her team of Parkour athletes for two worldwide tours and a record-breaking Super Bowl performance. But perhaps STEALTH's most enduring relationship has been with the Mission Impossible team—Tom Cruise has relied on STEALTH rubber formulas for three films, and it was the latest, Mission Impossible: Ghost Protocol, that helped push high-friction rubber to the next level with the development of STEALTH MI6.
STEALTH guarantees the best performance on any angle terrain. Five Ten tunes its rubber for specific uses. Durability and traction are two necessary qualities in footwear--durability because you want shoes that will last. Traction because nobody wants to fall—whether climbing El Cap or walking your dog. Five Ten shoes are all equipped with STEALTH Rubber soles. STEALTH Rubber is the world's leading performance shoe rubber. STEALTH formulas result in extremely durable soles and rands that can take the most brutal terrain in the world. We guarantee that no other rubber will perform as well as STEALTH. With extensive testing by professional rock climbers, base jumpers, mountain bikers and adventure sport athletes, STEALTH Rubber compounds are designed for a variety of performance requirements.
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