For that reason Jason Myers, UK Sales Manager was able to send Wild Country's first donation taken from the turnover of sales, the sum of £710 this week to the BMC.
"We are really happy that the chalk has taken of as it has but we are doubly happy as it means we can give more to the BMC to help those guys that help to keep our crags open and accessible."
Dave Turnbull BMC CEO says:
"It's great to see Wild Country raising money to help our crags. They were a founder member of the BMC Access Fund when it was set up in the early 1990s. This latest initiative shows their long term commitment to the crag and mountain environment."
These donations will be a permanent feature of Wild Country's Pure Chalk range - you can see the symbols on all Wild Country chalk products - and so for every Pure Chalk ball, block, bag or brush bought, 2% of turnover goes back to the crags! So the more you buy the more they send.
Remember if you are out climbing or bouldering you can help in loads of small ways by 'greening up' your climbing in the following ways - no chipping, use pads, use nylon brushes, clean ticks, collect trash and don't litter, car share, always use marked paths, recycle, support your access groups and if you can plant a tree!'