Toy manufacturers Mattel have launched a new range of Barbie, Hot Wheels and Uno toys and games with an Olympic theme, featuring the five new sports added to the Olympic programme in Tokyo: sport climbing, baseball/softball, surfing, karate and skateboarding.
The collection was designed in collaboration with the IOC and the Tokyo 2020 Organising Committee, to highlight inclusivity and innovation and 'inspire a new generation of athletes and fans around the world.'
The Barbie doll's climbing equipment set-up has been criticised online, notably the open-gate quickdraws clipped into her leg loops and 'attaching' her to the rope via a belay device. Barbie's chalkbag is also attached to a leg loop. She is a 'made to move' doll and comes equipped with a gold medal, spare quickdraws and a Tokyo 2020 sweatshirt.
This isn't the first climbing Barbie, however. 'Camping Fun' Barbie is an established rock climber, complete with pink helmet and harness and 'the gear and the moves to conquer all types of terrain.'
Sport Climber Barbie told UKC: 'Life on plastic, it's fantastic.'