Lyon Equipment Banner Competition: Frank Booth

by Frank Booth May/2008
This article has been read 2,942 times
Lyon comp banner, 21 kb



The brief is to design four banner adverts for climbing products from La Sportiva, Beal and Petzl using images from their websites and you can incorporate some of your own images.

Full details of this competition here: HERE including details of the generous prizes from Lyon Equipment. This competition ends on June 1st so get your entries in.


Frank Booth

Borrowing from the 1970 theme of governmental advise for nuclear protection, "PROTECT & SURVIVE" the concept has updated and applied (in these instances) to Petzl ice climbing products. The concept could be used any number of Lyon products.

Visually, the design strikes a balance between the coarse, grainy backgrounds with the stylish studio shots, and the corporate colours (orange, black) are used to emphasise the brand.

Finally, a call to action is included to encourage user participation.

photo
Protect and Survive #1


photo
Protect and Survive #2


photo
Protect and Survive #3


photo
Protect and Survive #4


Forums ( Read more )

Staff Picks

Aug 2014

thumb Earlier this summer, when the golden sun warmed the rock of North Wales, alpinist and trad climber Nick Bullock seized the... Read more

What's Hot Right Now

28 Jun 2017

thumb As Britain's first female mountain guide, Gwen Moffat never chose the well-travelled or familiar path in life. A free-spirited,... Read more

Top Spot: Climbing Destination

Jun 2017

thumb If you were to ask any dedicated boulderer about Europe's best spots, the answers you'd get would be pretty predictable:... Read more