UKC

Gravity Magazine Turns Shade of Green

© Brian Darby
This year two of the USA's climbing magazines, Alpinist (read press release) and Climbing (read press release), changed to printing on recycled paper. Now it is the turn of the UK's newly launched Gravity magazine (website) to turn a shade of green. Whilst they aren't at this time using recycled paper they are using a printer with an excellent environmental commitment. Brian Darby Gravity's editor issued the following press release:

"We have changed the printing firm we use for a more efficient, greener printer. In competition with printers nationwide Buxton Press has this year won Environmental Company of Year and Printing Company of the Year. This follows their result of being Highly Commended as Environmental Printer of the Year at the Printing World Awards and Highly Commended for Best Environmental Printer.

We, like many other magazines, are very aware that we hold a duty to the environment due to the large amount of paper and inks we use and that this unattended fact could become very damaging. We explored fully the possibility using recycled paper but found the actual quality was left wanting and the amount of chemicals used and pollution made during the recycling process all but counteracted the benefit. We then set about looking for alternative solutions, which ultimately led to a better outcome. Buxton Press, our new printers, have environmental issues at the top of their agenda and are working their way through an implemented £12 million investment plan not only ensuring that they solely use sustainable forestry but also reducing their carbon footprint at all turns. We feel this is the more beneficial way forward for the planet and will allow us to continue using the best quality paper for Gravity magazine. "


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8 Nov, 2006
I dont agree with Gravity magazines statement that there are no good quality, environmentally sensitive recycled papers, and the inference that recycling is a waste of time, and don't even get me started on so called 'sustainable forestry'. We print millions of items per year and use a range of recycled material - no complaints yet about the quality of our printing. If Gravity want to make an environmental statement - use post consumer waste recycled papers.
8 Nov, 2006
I'm with you on this one. If its good enough quality paper available for established magazines like Alpinist & Climbing then why not Gravity? If they can't source high quality recycled paper that is cost effective for them to keep the magazine free then thats a separate issue and I don't think anybody would critise them for that.
8 Nov, 2006
That is the dilema that Alpinist faced until they got Patagonia to underwrite the costs. "Magazine production in the US results in the logging of more than 35 million trees per year. Deforestation releases carbon dioxide, one of the main causes of global warming. Magazines that end up in landfills give off methane, another major greenhouse gas, as they decompose. Alpinist has been fortunate since our start to publish a magazine our readers want to hold on to. More than 90% of Alpinist readers keep their back copies, by far the highest percentage of any climbing magazine. But this by itself wasn’t enough, so in Spring 2006, Alpinist’s Issue 15 became the first climbing magazine to be published on 50% recycled, total chlorine-free paper, using sustainable forestry for the remaining paper. Coupled with our archival-quality production values, our Earth Ink Sustainable Publishing program made us the outdoor industry’s first sustainably published magazine. Then we got the printer’s bill. Ouch. As much as wanted to, our little climbing company couldn’t afford the more than $6,000 per issue recycled content paper added to our costs. Our ideals took a back seat to hard economic reality, and we spent the next six months looking for a partner progressive enough to support our return to our ideals. In the middle of August, 2006, Patagonia stepped in. They signed on as our Earth Ink partner, allowing us to get back to recycled content at an even higher percentage than we had used before. Starting with Issue 18, Alpinist is publishing on 100% recycled paper. Together with our archival quality, we’re once again right where we want to be: preserving the places of our inspiration even as we celebrate them in print." http://www.alpinist.com/p/earth_ink
13 Nov, 2006
I think its great that magazines like this are 'trying to do their bit for the environment by going green', but having just picked up the second issue of gravity from the climbing wall (which I really enjoyed reading and thought the photos were way better than the first issue), why does every copy have to be wrapped up in plastic? Surely this is bad for the environment? The fist thing anyone does to be able to read the magazine is tear off the plastic and throw it in the bin - a big waster. Its not as if there are any leaflets inserted with the mag to keep them all in place either. I can understand it might keep a bit of chalk off the magazine, it being in a climbing wall and all but is it really necessary or am I missiing some other reason? Emily
13 Nov, 2006
Where can I get Gravity magazine? Do I have to get it the minute its released in places like Outside, does it not have it, or am I just missing it? It's free right? Cant find it anywhere!
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