They don't really do modest self deprecation, do they? Not the kind of mountaineering I used to admire and not cutting edge either. A sort of sponsored self absorption, oh dear, what a curmudgeon I've become.

"the warm, the richly coloured, the infinitely friendly world of soma-holiday. How kind, how good-looking, how delightfully amusing every one was! " Brave new world, Aldous Huxley. To me it is cultural theft to try to spend as little time as possible in a least developed country and try to maximise the personal benefit - the tick, the publicity, the hyperbole. I genuinely find this deeply obnoxious. Must be getting old.

I admit this was my exact first reaction too. But then I felt a bit uneasy, because it is in fact a distilled version of all our mountain/climbing tourism with all that is rich and beautiful stripped away, leaving a distasteful but thought provoking residue. And they don't even have the excuse of ignorance which one might just about charitably ascribe to the queues of paying punters they are sharing the route with.

In reply to UKC/UKH News Both look like they have good dental plans.