UNIQUE NEW PREMIUM CLOTHING BRAND LAUNCHES IN UK
Scapegoat – technically correct, always appropriate
New design lead outerwear brand Scapegoat is launching in the UK with a unique fall/winter range of carefully crafted products with a proud attention to detail.
Scapegoat, founded by extreme-sports enthusiasts and former branding consultants for Adidas, Nike and The North Face, is a bold blend of work wear, technical outerwear and contemporary style.
This exciting new range offers laser cuts, reinforced seams, and earth friendly PrimaLoft ECO insulation which form a sturdy backbone, while extra material at the elbows offers strength and protection in movement. Magnetic pocket flaps keep keys in check, and other discreet charms, like the knuckle shields inspired by founder Jason Olden's daily cycling commute, distinguish the masterful from the mass-produced.
The Standard (RRP £140)
The Almanac (RRP £225)
The Rosti (RRP £250)
Maclean (RRP £170)
The Standard (RRP £140) jacket
The Village (RRP £185)
The Sadie (RRP £125)
The Flux (RRP £150) The Riveter (RRP £160)